HFC GearShopify Website Design

HFC Gear is the official online store of the Huntin’ and Fishin’ Club, a family-friendly community built around a shared love for the outdoors. To support their growth and strengthen their merchandise presence, I helped design and optimize their Shopify site, ensuring a seamless shopping experience that reflects the club’s rugged, down-to-earth identity.

Launched in 2025, the site uses Shopify’s Dawn theme as a foundation, customized with branded content, clean layouts, and intuitive navigation. I worked closely with the founder, Doug “Quackhead” Garland, to highlight the club’s mission while showcasing apparel and gear that speaks to outdoor enthusiasts. Key optimizations included performance enhancements, mobile responsiveness, and thoughtful content placement to drive engagement and conversions. This project showcases my ability to translate a community-driven brand into a compelling e-commerce experience using Shopify’s flexible platform.